Nadia Barey: sports marketer and dedicated Turbo

As a youngster, Nadia Barey did what many school-aged kids get to do – job-shadow their parent. Nadia’s mother was a sponsorship strategist at a major auto manufacturer in Oakville, and it was there that Nadia discovered her future.

“I was lucky to job shadow my mom a few times throughout her career. I fell in love with the excitement of the tactical marketing side of the business. I guess you could say I followed her foot steps into the marketing and business world,” says Nadia.

Fast forward to 2012, after Nadia graduated from the University of Guelph with a B.Comm in Marketing Management, she joined S&E Sponsorship Group in Toronto as an account coordinator. She is the primary client contact for sponsorship programs for Scotiabank, Scotiabank International and Tangerine. S&E is Canada’s leading sponsorship agency, providing strategic counsel and activation solutions to many major brands that invest in sports sponsorship, entertainment, arts and culture properties.

“I knew I wanted to do something with marketing because as a child, I was always coming up with new ideas for companies,” says Nadia. “It was definitely a bonus that I landed a job at S&E and get to work with people who share the same passion for sports as I do.”

Now, she regularly rubs elbows with CFL and NHL teams and alumni and Canada Basketball at events like the NHL Heritage Classic, the Scotiabank Baycrest ProAm and Hockey Day in Canada. She recently travelled to Edmonton to coordinate the Scotiabank Hockey Day in Canada viewing party with NHL alumnus Marty McSorley.

As a young professional and NRL player with the Turbos, Nadia says she has learned the value of time management, prioritization and finding balance between work and play, as agency work hours extend well beyond 9-5 with added nation-wide travel for events.

“It’s not easy to juggle, but I’m drawn to the adrenalin of having lots on my plate and welcome the challenge of fitting it all in! It helps that my work is accommodating and financially supportive, and that the gym is right across the street,” says Nadia.

Nadia has been a dedicated team player with the Turbos for the past six seasons, but it hasn’t always been an easy go. Injuries and an emergency appendectomy last September have challenged her mettle. “It has been tough mentally and physically because I need to do double the training, since I’ve missed half this season while recovering,” says Nadia. She regularly works out on a skating treadmill and hits the gym at least four or five times a week, in addition to team practices.

Nadia’s work skills often carry over onto the Turbos. As one of the vets, she’s always there to help with team-building events and welcoming new players to the team, which is invaluable to any sports organization!